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Research
When we sell for a manufacturer, we also sell what we know. And what we don’t know will hurt us. That’s why MarketNet Associates spends vast amounts of time doing research — on other manufacturers, on their products and on new promotional efforts. We can, as a result, offer the most up-to-date research in manufacturing available today — often enhancing your own efforts. We will develop the strategy that works best for you.
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- Problem. Client's major focus was the healthcare market. Marketing communications materials were being developed for a major launch. MarketNet was contacted for verification of the launch direction.
- Analysis. Through proprietary method of examining the client's existing leads generated from the healthcare market, as well as it primary electrical industry market, MarketNet was able to demonstrate that the industrial market - not healthcare - was where communication activity should be directed. An intense debate took place, because all indications pointed to healthcare and not industrial from the client's point of view. The client agreed to postpone the launch by one month in order to obtain government information as to market trends.
- Result. The published government statistical report confirmed MarketNet's analysis, reporting that industrial was going to be the strongest marketing opportunity for the client's products. This analysis - which was based on the client's existing lead database - proved to be the Value that the client was seeking.
- Implications. Your own database contains information of value to you. MarketNet Associates can help you uncover and utilize this information.
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