MARKETNET ASSOCIATES OPERATING PHILOSOPHY: Value.

Value is a combination of price, quality, convenience and service.

MarketNet seeks to understand how these four characteristics are shaped in the minds of our clients' customers. We are, therefore, willing to invest with clients to learn about their customers. We are willing to solve problems and constantly strive for new answers to meet the needs of our clients in the pursuit of uncovering Value.

Price
Services include consultation on price points. In developing pro formas for our clients, we find it important to factor in prices of products and services in order to uncover proper positioning.

Quality
We understand the role of Quality in the decision process. Perhaps more than any other single characteristic, Quality goes far in encouraging the purchase to be made. A company's reputation for Quality can, in many instances, carry it to the short list in the product purchasing cycle. Therefore, we communicate that Quality in all aspects of the marketing communications mix.

Convenience
We understand the deliverable AND deliverability. In business-to-business, making a company "convenient" can go a long way in helping customers understand Value.

Service
We are in the service business, and that teaches us that there is nothing like being there with the right product at the right time. The translation of "service" as one of the key Value characteristics is something that must be incorporated into all integrated marketing efforts. There will always be a better widget coming out; however, the ability for a company to "out-service" another company can and usually does spell the difference between marketing success and failure.